61J2-10.025: Advertising
PURPOSE AND EFFECT: The Board proposes the rule amendment to include phone numbers for the licensed brokerage firms in real estate advertisements.
SUMMARY: The rule requires each brokerage firm to include its telephone number in its advertisements.
SUMMARY OF ESTIMATED REGULATORY COSTS: No Statement of Estimated Regulatory Cost was prepared.
Any person who wishes to provide information regarding a statement of estimated regulatory costs, or provide a proposal for a lower cost regulatory alternative must do so in writing within 21 days of this notice.
SPECIFIC AUTHORITY: 120.53 FS. 475.05 FS.
LAW IMPLEMENTED: 475.01 FS. 475.25 FS. 475.42 FS.
IF REQUESTED WITHIN 21 DAYS OF THE DATE OF THIS NOTICE, A HEARING WILL BE SCHEDULED AND ANNOUNCED IN FAW.
THE PERSON TO BE CONTACTED REGARDING THE PROPOSED RULE IS: Lori Crawford, Deputy Clerk, Division of Real Estate, 400 West Robinson Street, Hurston Building, North Tower, Suite N802, Orlando, Florida 32801.
THE FULL TEXT OF THE PROPOSED RULE IS:
61J2-10.025 Advertising.
(1) All advertising must be in a manner in which reasonable persons would know they are dealing with a real estate licensee. All real estate advertisements must include the licensed name and phone number of the brokerage firm. No real estate advertisement placed or caused to be placed by a licensee shall be fraudulent, false, deceptive or misleading.
(2) through (3)(b) No change.
Specific Authority 120.53, 475.05 FS. , 475.25 (1) (c) FS. Law Implemented 475.01 FS., 475.25 FS., 475.42 FS., 475.421, 475.4511 FS. History–New 1-1-80, Amended 2-17-81, 3-14-85, Formerly 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99,________.